shiseido | aveda | bobbi brown
video & modeling
Role: Model/Product Expert
ultimune power infusing concentrate
➤ Project: Featured in promo video for Shiseido’s best-selling product which was used in paid media and organic social.
Sephora x Shiseido
➤ Project: Cast in “How-To” video exclusive for Sephora.com to increase conversion and sales for Shiseido’s Benefiance Wrinkle Smoothing Eye Cream.
Aveda’s hair & scalp check
➤ Project: Cast as main model for Aveda’s Hair & Scalp Check Campaign creating awareness for their free in-store hair consultation services. Assets were featured in-store and online.
aveda’s end of summer sale
➤ Project: Featured in promo video for Aveda’s End of Summer Sale shot in NYC’s Flatiron District. The video was used in paid social and on the homepage of brand’s website.
weightless skin foundation launch
➤ Project: Cast as a model for Bobbi Brown’s new Weightless Skin Foundation launch. The before & after images were used across brand and retailer sites.
nutriplenish leave-in conditioner
➤ Project: Created “How-to” video for Aveda’s Nutriplenish Leave-in Conditioner which was used in paid and organic social to promote this top-selling product.